During his cricketing days, Khan featured in many advertisements and television commercials as a celebrity brand endorser. These included Pepsi Pakistan, Brooke Bond,Thums Up (along with Sunil Gavaskar), and the Indian soap brand Cinthol, at a time when Bollywood legend Vinod Khanna was also endorsing the same product.His popularity in India was such that it was "unmatched in an era when there were no smartphones to take selfies. He was mobbed everywhere he went."In 2010, a Pakistani production house produced a biographical film based on Khan's life, titled Kaptaan: The Making of a Legend. The title, which is Urdu for 'Captain', depicts Khan's captaincy and career with the Pakistan cricket team which led them to victory in the 1992 cricket world cup, as well as events which shaped his life; from being ridiculed in cricket to being labelled a playboy; from the tragic death of his mother to his efforts and endeavours in building the first cancer hospital in Pakistan; from being the first Chancellor of the University of Bradford to the building of Namal University.
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